Funny Money: Why Every Seller Needs a Give-Take List
Apr 19, 2025Have you ever felt like you were giving too much away in a deal… and getting nothing back?
Welcome to the world of Funny Money — all those add-ons, extras, and favours that feel free, but cost you real margin.
That’s why I coach people to build a Give-Take List — your secret weapon for protecting value and negotiating with confidence.
Here’s how it works:
“Give” examples (only if you get something in return):
- Extended payment terms
- Implementation discounts
- Free training or onboarding
- Contract flexibility
- Custom reporting or integrations
“Take” options you can ask for in return:
- Multi-year commitment
- Faster start date
- Public case study
- Executive intro
- Higher user volume
The goal? Never give without getting.
This keeps negotiations balanced and professional — and ensures you’re not the only one bending.
Too many sellers throw in extras at the end just to close. That’s not strategy — that’s panic.
Funny Money only stays funny until it hits your bottom line.
Start using a Give-Take List on every deal and watch how much stronger your position becomes.
If you would like a template or tips to build your list? DM me and I’ll send one your way.
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